Menu
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Category
Branding & Web Design and Development
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Stack
Framer, Figma
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Timeline
2021
// Objetivos del Proyecto
To materialize a product idea into a cult brand. The challenge was to translate a customized, functional solution into a visual identity with character and magnetism. Elfiltrito needed to be born with a powerful visual narrative, capable of extending from the micro (the physical product and its packaging) to the macro (the digital presence), maintaining a playful and dynamic tone that would instantly connect with its audience.
// Resultados
An immersive brand experience, both tactile and digital. We developed an identity system spearheaded by an iconic logo, applying art direction to product design, packaging, and merchandising (stickers). On the web, we took the experience to the next level using Framer: we created an interactive, animated, and vibrant site that not only showcases the products but also immerses the visitor in the brand's universe, radically differentiating itself from the static competition.
Menu
//
Category
Branding & Web Design and Development
//
Stack
Framer, Figma
//
Timeline
2021
// Objetivos del Proyecto
To materialize a product idea into a cult brand. The challenge was to translate a customized, functional solution into a visual identity with character and magnetism. Elfiltrito needed to be born with a powerful visual narrative, capable of extending from the micro (the physical product and its packaging) to the macro (the digital presence), maintaining a playful and dynamic tone that would instantly connect with its audience.
// Resultados
An immersive brand experience, both tactile and digital. We developed an identity system spearheaded by an iconic logo, applying art direction to product design, packaging, and merchandising (stickers). On the web, we took the experience to the next level using Framer: we created an interactive, animated, and vibrant site that not only showcases the products but also immerses the visitor in the brand's universe, radically differentiating itself from the static competition.
Menu
//
Category
Branding & Web Design and Development
//
Stack
Framer, Figma
//
Timeline
2021
// Objetivos del Proyecto
To materialize a product idea into a cult brand. The challenge was to translate a customized, functional solution into a visual identity with character and magnetism. Elfiltrito needed to be born with a powerful visual narrative, capable of extending from the micro (the physical product and its packaging) to the macro (the digital presence), maintaining a playful and dynamic tone that would instantly connect with its audience.
// Resultados
An immersive brand experience, both tactile and digital. We developed an identity system spearheaded by an iconic logo, applying art direction to product design, packaging, and merchandising (stickers). On the web, we took the experience to the next level using Framer: we created an interactive, animated, and vibrant site that not only showcases the products but also immerses the visitor in the brand's universe, radically differentiating itself from the static competition.