Menu
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Category
Diseño & Ilustración
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Stack
Adobe Photoshop & Illustrator
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Timeline
2020
// Objetivos del Proyecto
Transforming a fledgling concept into a solid international brand. The project began with a name and a basic illustration, presenting the challenge of professionalizing the visual identity without losing its handcrafted character. The central objective was to give the brand the necessary flexibility to inhabit very different physical spaces, from a food truck in Germany to a retail store in Spain, while maintaining rigorous aesthetic consistency that conveyed the product's quality to the demanding European market.
// Resultados
An expansive, cross-border identity. We refined the original logo to create a modern and applicable trademark. We designed the complete visual experience for the Foodtruck in Germany and, in 2025, we executed the comprehensive art direction for its new headquarters in Seville, Spain, including illustrated murals and the entire stationery system. Today, ELEFE acts as an ongoing Design Partner, supporting the brand's growth and commercial expansion into each new territory.
Menu
//
Category
Diseño & Ilustración
//
Stack
Adobe Photoshop & Illustrator
//
Timeline
2020
// Objetivos del Proyecto
Transforming a fledgling concept into a solid international brand. The project began with a name and a basic illustration, presenting the challenge of professionalizing the visual identity without losing its handcrafted character. The central objective was to give the brand the necessary flexibility to inhabit very different physical spaces, from a food truck in Germany to a retail store in Spain, while maintaining rigorous aesthetic consistency that conveyed the product's quality to the demanding European market.
// Resultados
An expansive, cross-border identity. We refined the original logo to create a modern and applicable trademark. We designed the complete visual experience for the Foodtruck in Germany and, in 2025, we executed the comprehensive art direction for its new headquarters in Seville, Spain, including illustrated murals and the entire stationery system. Today, ELEFE acts as an ongoing Design Partner, supporting the brand's growth and commercial expansion into each new territory.
Menu
//
Category
Diseño & Ilustración
//
Stack
Adobe Photoshop & Illustrator
//
Timeline
2020
// Objetivos del Proyecto
Transforming a fledgling concept into a solid international brand. The project began with a name and a basic illustration, presenting the challenge of professionalizing the visual identity without losing its handcrafted character. The central objective was to give the brand the necessary flexibility to inhabit very different physical spaces, from a food truck in Germany to a retail store in Spain, while maintaining rigorous aesthetic consistency that conveyed the product's quality to the demanding European market.
// Resultados
An expansive, cross-border identity. We refined the original logo to create a modern and applicable trademark. We designed the complete visual experience for the Foodtruck in Germany and, in 2025, we executed the comprehensive art direction for its new headquarters in Seville, Spain, including illustrated murals and the entire stationery system. Today, ELEFE acts as an ongoing Design Partner, supporting the brand's growth and commercial expansion into each new territory.